Latest popular Chinese digital marketing tools. Making your Chinese Digital Marketing easier. Chinese Search Engines Baidu: TOP Chinese search engine, Baidu SEO Haosou: Newly launched in Jan., 2015, previous 360 Search Google HK: Banned in Mainland China. Sogou: invested by tencent and merged SOSO Bing CN: by Microsoft, the quality is improving Youdao: by 163.com Google TW: popular in Taiwan …
The Rise of Entrepreneurship in China
View PostHow to Start a Business in China
Establishing a business in China is a challenging prospect. The competitive environment with the state-supported industries is tough. Plus, the business environment for Western-based companies is different from the typical international climate encountered elsewhere. You need a consulting firm already located in China to help you navigate the complex Chinese business system. This legal structure is unique and dynamic with …
How to Launch a Startup in China
One of the greatest things about the business world in the 21st century is that it has become highly globalized. For example, if you have a great business idea, you are no longer restricted to your home region, but can feel free to open an international office right away. When it comes to this, China is, more or less, a …
An Overview of China’s eCommerce Industry
View PostFailures of Global Companies in China: Ignorance of the Market Differences in China
In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations. It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, etc. They came here armed …
The realities of doing business in China – Copyrights and Trade Marks
China’s intellectual property rights (IPR) system has come a long way in the past 30 years, and development continues – a revision of the trade mark law came into force in May, paving the way for more thorough protection for rights holders. Although China is now coming into line with international IPR standards, there are still many ways in which …
Trade Fairs in China: Steps to Protect You IPR
View PostDoing Business in China – Keeping a Trade Secret (Part II)
Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a valuable and highly useful form of intellectual property right (IPR). As the name suggests however, trade secrets are a non-registrable form of intellectual property; they only enjoy legal protection as long as they are not disclosed publically. It is therefore crucial to prevent your trade …
Doing Business in China – Keeping a Trade Secret (Part I)
Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a valuable and highly useful form of intellectual property that are nevertheless often undervalued and overlooked by their owners. This is not least the case in the service sector where the relative value of trade secrets as intangible assets can be extremely high. For example, a …