One of the greatest things about the business world in the 21st century is that it has become highly globalized. For example, if you have a great business idea, you are no longer restricted to your home region, but can feel free to open an international office right away. When it comes to this, China is, more or less, a …
Failures of Global Companies in China: Ignorance of the Market Differences in China
In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations. It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, etc. They came here armed …