The 2021 Employer Branding Creativity Awards received over a six-month period 1,482 creative entries from 549 domestic firms and foreign companies operating in China, including well-known brands like Mercedes-Benz, NIO, ByteDance, Tencent, Starbucks China, Unilever, and so on. The event, divided into four phases, initiation, registration, evaluation, and selection of winners, was launched in May every year by Employer Branding Institute, a global networking and learning platform for HR professionals to share insights and industry best practices among peers.
Following a strict evaluation process based on four general metrics, content management, creative design, communications strategy, and user experience, in addition to one metric specific to each company, 68 companies with 118 creative entries were selected to become the winners of 15 awards in three categories for their outstanding leadership and achievements in terms of employer branding. 6 companies have won the "Employer Branding Award 5th Year Winner" award. These winners become leading companies with their continuing influence and achievements in Employer Branding. At the same time, Bytedance has won the "Best Workplace Social Media Marketing Award" by its highest score at Employer Branding Measurement tools, created by aTalent and Employer Branding Institute.
Employer branding pioneer Richard Mosley, a global famous employer branding professionals Ali Ayaz, a global leader in data modeling for employer Barbara Zych, WINGs founder Ocean Fu, Bloomberg Businessweek China executive chief editor Steven Fan, Mercer global partner and China general manager Steven Yu, Havas China managing director & chief creative officer Ben Sun and Emlyon Business School global HR & Organization Innovation Center co-director Anson Tang were invited to join the judger team.
The Dean of Employer Branding Institute and Founder of WINGs Ms. Ocean Fu said, "This is the fifth year of the employer branding creativity award, and we have been very pleased to see that more and more companies begin to pay attention to build their employer brands and have made great achievements both internally and externally. The core of a company's competition is the competition of talents, which also means that the company's employer brand building must be combined with their business strategy to meet the multi-dimensional requirements of environmental protection, social value, and corporate governance. New trends such as digital transformation and Metaverse, have also brought new challenges to building the employer brand. Of course, this also brings new opportunities for employer branding professionals. I hope that we can work together and take advantage of the situation."
These awards recognize the top-level creative employer brands. As one of the most authoritative and trusted events in the industry, the 2021 Employer Branding Creativity Awards showed Chinese companies the power of employer branding and helped expand the visibility of the best employers while promoting the award winners. Employer Branding Institute looks forward to more excellent employers participating in the future and jointly showing the powerful power of employer brand to the Chinese workplace.
About Employer Branding Institute
Employer Branding Institute is a global networking and learning platform for HR professionals to share insights and industry best practices among peers. This institute aims to transform employer branding from a concept to an actionable goal in order to help organizations develop a world-class employer brand. It also leverages intelligent data to provide organizations with accurate insights into future trends and analyses the performance of employer branding campaigns.