The 21st China International Agricultural Trade Fair (CATF), hosted by the Ministry of Agriculture and Rural Affairs, is set to take place in Guangzhou from November 28 to December 1, 2024. With the theme “Accelerating the Development of Modern Agriculture and Promoting All-round Rural Revitalization,” the event promises to spotlight innovations and advancements in agriculture, smart technologies, and rural revitalization.
Highlights of the 21st CATF
1. Expansive Exhibition Space and Diverse Themes
The event will feature 12 exhibition areas across 100,000 square meters. These will run alongside the Guangdong Modern Agriculture Expo, offering a comprehensive view of China’s agricultural progress. A preface hall will showcase the development journey of CATF, highlighting regional public brands and advancements in modern agriculture.
2. Brand-Building as a Catalyst for Agricultural Growth
Brand-building takes center stage at this year’s CATF, emphasizing high-quality agricultural development. Key initiatives include:
- 30+ promotional activities featuring nearly 60 regional public brands and 200 enterprise brands.
- A dedicated focus on expanding the marketing reach and promotion of agricultural brands to drive growth.
3. Rural Revitalization and Poverty Alleviation
For the first time, CATF will host an exhibition area dedicated to rural revitalization, highlighting:
- Family farms and rural craftsmen.
- Achievements in industrial development in areas lifted out of poverty.
- Promotion of branded agricultural products to ensure sustainable income for farmers.
4. Smart Agriculture Innovations
A dedicated smart agriculture zone will display cutting-edge technologies and services related to:
- Planting, animal husbandry, and fisheries.
- Big data, artificial intelligence, and their applications in agriculture.
This area will also unveil the latest achievements in smart agriculture development, offering attendees a glimpse into the future of farming.
5. Enhanced Buyer Engagement
The fair has made concerted efforts to connect exhibitors with potential buyers. 20,000 buyers and professional visitors have confirmed attendance, ensuring robust networking and business opportunities.
Special Activities at CATF 2024
- Forum on Strengthening Agriculture: Discussions on building a robust agricultural sector.
- Promotion Week: Featuring specialty products from areas previously affected by poverty.
- International Participation: Kazakhstan will serve as the guest of honor, alongside other countries and international organizations.
Guangzhou’s Commitment to Excellence
At a press conference on November 20, the Guangzhou Municipal People’s Government emphasized its efforts to ensure the success of CATF 2024. The city has coordinated with multiple parties to advance preparations and maintain high standards of organization.
A Global Platform for Agricultural Innovation
The 21st CATF is poised to be a cornerstone event for modern agriculture, offering unparalleled insights into brand-building, rural revitalization, and technological innovations. As a hub for global collaboration and networking, CATF reinforces China’s commitment to advancing agriculture and rural development on a global scale.
