During the Global Eco Summit at the annual Huawei Developer Conference (HDC) 2024, Huawei emphasized the growing importance of cultural elements in Chinese tourists' domestic and international travel preferences. The summit, focusing on China's cultural tourism market, revealed significant trends shaping consumer behavior and market opportunities.
Key Insights from the Summit
Growing Cultural Tourism Market: Quest Mobile's research highlighted a rapidly expanding cultural and tourism market in China. The World Tourism Barometer Q1 2024 predicts China's tourism market will return to 80% of pre-pandemic levels by the end of 2024 and surpass 2019 levels by the end of 2025. Chinese tourists are increasingly seeking diversified, immersive travel experiences, with Gen Z and millionaires leading this trend.
Technological Integration: Tools such as language translators, QR code payments, accurate navigation, and automatic recommendations are essential in attracting Chinese travelers. Brands have a significant opportunity to leverage mobile ads to reach this demographic.
Recovery and Growth in Outbound Tourism: Quest Mobile's research shows a strong recovery in outbound tourism, with increased user engagement and a year-on-year growth in travel-related app usage. Visa-free policies and favorable exchange rates influence the younger demographic.
Boom in Local Entertainment and Tourism: Key sub-sectors such as flight information, travel tools, train services, and hotel services have seen significant year-on-year growth. Cultural tourism, including music festivals and cultural tourism IPs, is particularly popular among young users.
Petal Ads' Role in Connecting Brands: With over 580 million global monthly active users (MAUs) of Huawei devices, Petal Ads is uniquely positioned to connect brands with the Chinese audience, especially in the luxury and travel sectors. The Petal Business Index (PBI) offers brands precise insights into consumer behavior and preferences, enhancing their ability to reach Chinese audiences.
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About Petal Ads
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