HIKMICRO, a leader in outdoor optics technology, hosted its first Global 2024 Overseas Agent Conference in early July at its "House of Silk" headquarters in Hangzhou. The event welcomed global business partners and media to share the company's "Grow Together, Explore Together" message.
Showcasing Growth and Strategy
During the conference, HIKMICRO revealed its 2024 overseas performance and strategic analysis, emphasizing its core strategy of "EXPLORE." The brand highlighted its remarkable growth since 2016, driven by a robust global network of distributors, a strong product lineup, and close collaboration with local promotional resources. HIKMICRO now holds a 35% global market share in the outdoor business, making it the top thermal imaging brand worldwide.
Innovative Product Launches
HIKMICRO used the summit to showcase its strategic direction and new products for the daytime hunting market, including the HABROK 4K and ALPEX 4K. These launches mark significant steps in expanding the brand's daytime product offerings. With plans to release more handheld and scope products ahead of the hunting season, HIKMICRO aims to set new industry standards.
Strengthening Global Partnerships
The conference provided an opportunity for HIKMICRO to deepen relationships with key partners and media. Attendees explored HIKMICRO's R&D center, gaining insights into the brand's technological capabilities and ethos. Mr. Gerald Chen, General Manager of HIKMICRO Central & Eastern Europe, emphasized the importance of these partnerships in expanding the brand's reach and delivering innovative outdoor solutions.
Future Outlook
Looking ahead, HIKMICRO plans to continue its growth by leveraging its strong global distribution channels and commitment to pioneering technological innovation, ensuring that it remains at the forefront of the outdoor optics market.