The International Travel Expo (ITE) Hong Kong 2026, comprising the 40th ITE Leisure and 21st ITE MICE editions, is set to take place from June 11 to 14 at Halls 1 of the Hong Kong Convention and Exhibition Centre. The event will include two trade days and two public days, offering dedicated B2B and B2C programs. Organized by TKS Exhibition Services Ltd., ITE has been held annually since 2021 and is recognized as a MEGA EVENT by the Hong Kong government.
China Market and Regional Significance
ITE serves as a key platform for accessing Asia’s major source markets, with 67% of trade visitors in previous editions coming from China’s Greater Bay Area. This region, which includes Hong Kong, Shenzhen, and Guangzhou, had a combined GDP of US$2.1 trillion in 2024. Hong Kong alone, with a population of 7.5 million, recorded 104.7 million departures and US$28.9 billion in travel spending in 2024, ranking as the world’s 14th largest source market. Recent data shows 2.32 million departures from December 24-28, 2025, and 0.24 million on January 1, 2026.
Government and Industry Support
The event receives strong backing from China’s Ministry of Culture and Tourism, which staged the largest pavilion at ITE2025. Other supporters include the Hong Kong Tourism Board. This support underscores the fair’s role in promoting travel trade and tourism investment within the region.
Previous Edition Highlights
ITE2025 featured 502 exhibitors from 64 countries and regions, with 88% based outside Hong Kong and 22 from outside Asia, including Africa and Europe. It attracted 7,627 regional buyers and trade visitors, with 47% from Hong Kong, 33% from the Chinese Mainland, and 20% from other parts of Asia. Among these, 46% were travel agents and 15% involved in MICE. Public visitors totaled 70,212, with a survey of 4,242 respondents indicating that 72% prefer FIT for long-haul destinations, 48% took three or more outbound trips from January to June, 91% maintain or increase travel spending, and 32% are interested in visiting non-Asian destinations in the next six months.
Programs and Features
ITE’s B2B and B2C programs include business matching, speaking opportunities in trade and public seminars, networking with over 50 KOLs, and pre-show promotion in theme corners such as Youth, Family, and Green Travel. ITE2025 hosted 135 seminars, attracting 9,224 seated audience members. Public days are noted for face-to-face promotions and generating bookings from premium FIT travelers, with 43% of public visitors interested in on-site bookings and many using mobile devices for online payments.
For ITE2026, raw space rental costs are set at US$470 per square meter, a 2.2% increase since 2019, with early payment discounts available. The event continues to emphasize its role in facilitating international sourcing and business opportunities in the travel sector.
