[cs_content _p=’4086′][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_text _id=”4″ ][cs_content_seo]Hisense, a global leader in home appliances and consumer electronics, unveiled its ambitious growth plans at the Partner Conference in Berlin, just ahead of the EURO 2024 finals. Fisher Yu, President of Hisense Group, delivered a keynote titled “Beyond Champion, Beyond Glory,” outlining strategic upgrades focused on brand elevation, scenario-driven products and services, industrial structure optimization, and global expansion.
Marking its third sponsorship of the UEFA European Championship, Hisense introduced its “Hisense, More Than a Brand” tagline, highlighting a multi-brand strategy. The inaugural sponsorship in 2016 accelerated Hisense’s globalization, with overseas revenue increasing from $3.5 billion to $12 billion.
“We are thrilled to see Hisense maintain strong momentum in the first half of 2024,” said Mr. Yu. “Our 2C business achieved double-digit revenue growth, with an 18% surge in overseas markets, underscoring our long-term strategy built on user-centricity, technological innovation, and a global vision.”
Hisense’s TV shipments ranked No. 2 globally in Q1 2024 for the second consecutive year. The company is focusing on creating smart home experiences, taking home appliances beyond individual products to consider entire user scenarios across product planning, R&D, and marketing. Hisense aims to create smarter products with cross-platform compatibility in connectivity, security, and AI.
In maintaining its competitive edge, Hisense is upgrading standalone end devices to holistic system solutions. This involves leveraging cloud service platforms like ConnectLife for smart home devices and the HI-Star AI large language model. These solutions prioritize sustainability and cater to a wide range of applications, aligning with Hisense’s long-term environmental and social commitments.
Committed to global expansion, Hisense is upgrading six regional operation centers to fuel future growth. Building upon its network of 26 R&D centers, 34 industrial parks, and manufacturing bases, Hisense’s “Think Global, Act Local” approach empowers local talent and strengthens regional manufacturing, R&D, and supply chains.
Hisense’s UEFA EURO 2024™ sponsorship continues a sports partnership marketing strategy, bringing the brand closer to global audiences. The “BEYOND GLORY” campaign highlights Hisense’s aim to push boundaries and develop pioneering home appliance technology to improve everyday life.
About Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. The company operates in more than 160 countries, specializing in multi-media goods, home appliances, and intelligent IT information.\n\n[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][/cs_content]
