The 14th YMS Consumer Products & Channel Expo 2024

The 14th YMS Consumer Products & Channel Expo 2024, hosted by Yimei Shang (Shanghai) Digital Technology Co., Ltd., is a premier event for the cosmetics and consumer goods industry. Originally known as the Taomeizhuang Annual Event and Meishang Expo, this exhibition has evolved over 14 years, earning the trust of international and domestic brands, factories, retail sellers, and industry KOLs. It serves as a vital platform for companies seeking to penetrate the Chinese market.

Event Overview:

Yimei Shang focuses on precise traffic, cutting-edge channels, trending categories, and innovative strategies to empower exhibitors. This year’s expo will feature specialized overseas brand pavilions, domestic brand pavilions, high-quality factory pavilions, and seven hot trend forums with industry authorities sharing insights on development trends. Unique visitor groups will include retail buyer groups, KOL groups, overseas influencers, and various channel representatives such as C-store buyers, platform buyers, private domain leaders, broadcasters, OTC pharmacies, and more.

Event Highlights:

• Extensive Reach: Over 50,000 professional visitors and 1,000 exhibitors spread across 60,000 square meters of exhibition space.
• Diverse Exhibitors: 1,000+ exhibitors showcasing hot products in beauty, food, and lifestyle categories.
• Themed Forums: Seven forums on Video Accounts, Xiaohongshu, offline channels, cross-border e-commerce, and big health, providing deep insights into industry growth trends.
• Global Traffic Celebrity Product Selection Meeting: Featuring 500+ top channels exhibiting and brand promotion opportunities.
• Meishang Night Industry Awards Ceremony: 800 famous online influencers showcasing products and unveiling hundreds of awards.
• Mainstream E-commerce Platform Investment Promotion Meeting: Covering platforms like Douyin, Kuaishou, Xiaohongshu, Pinduoduo, Taobao, and Tmall.
• Cross-border E-commerce Investment and Product Selection Meeting: Engaging with overseas e-commerce platforms, local MCN agencies, cross-border service providers, and TikTok KOLs.

Target Audience:

This expo is designed for professionals in the cosmetics and consumer goods industry, including brand owners, general agents, online and offline agents, manufacturers, factories, laboratories, research institutes, C-store buyers, platform buyers, private domain leaders, broadcasters, KOLs, OTC pharmacies, offline chain stores, department stores, brand product managers, wholesalers, third-party service providers, e-commerce platforms, and media.

Join the 2024 YMS Consumer Products & Channel Expo to discover new procurement channels, engage in precise marketing, and explore the cosmetics and consumer goods markets for mutual growth and benefit!