Latest popular Chinese digital marketing tools. Making your Chinese Digital Marketing easier.
Chinese Search Engines
- Baidu: TOP Chinese search engine, Baidu SEO
- Haosou: Newly launched in Jan., 2015, previous 360 Search
- Google HK: Banned in Mainland China.
- Sogou: invested by tencent and merged SOSO
- Bing CN: by Microsoft, the quality is improving
- Youdao: by 163.com
- Google TW: popular in Taiwan
- Yahoo TW: popular in Taiwan
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Chinese Webmaster Tools
- ChinaZ
- Google Webmaster Tool
- Google Webmaster Guide Chinese
- Baidu Webmaster Tool
- Baidu Guide
- Submit Baidu Sitemap
- China Website License
Baidu PPC
Chinese Keyword Research Tool
- Baidu Keyword Tool: requires a Baidu ppc account
- Baidu Index: Traffic trend at Baidu
- Google Keyword
Chinese Index Analysis
- Baidu Index: Traffic trend at Baidu
- Ali Index: ecommerce Market trend analysis
- Taobao Index: Consumer trend analysis
Link Building
Chinese IP Search
Useful Tools
Chinese Traffic Analysis Tools
- CNZZ: biggest Chinese traffic analysis tool
- Baidu Analysis
- Google Analystics
- 51La another good one
- Linezing: Analyze eCommerce in China
Chinese Q&A Sites
- Baidu Zhidao: Baidu knows, Always
- Sina iAsk: Classical
- Tianya Q&A: Noisy one
- Sogou Ask
WeChat Marketing
Chinese “Twitter” style microblogs
- Sina Weibo：Dominant
- Tencent Weibo
- Sohu Weibo
- 163 Weibo
Chinese Social Media Sites
- Renren: Not like facebook exactly
- Douban: Cool to be there
- Kaixin001: cooling down
- Hi Baidu
- Baidu Tieba
Chinese Video Sharing Sites
- Youku
- IQiyi: previously Qiyi
- Baidu Video
- Tudou：acquired by Youku
- Sohu TV
- LeTV
- QQ Video: by tencent
- 56
Chinese “Pinterest” style social sharing
Chinese “Tumblr” style microblogging
Chinese Social Tools
Chinese Translation Services
- Baidu Fanyi
- Google Translate: might be the best free translation
- ChineseTrans: Fast Human Chinese Translation
- Lingo365: Quality Human Chinese Translation
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Chao Cheng
Senior Partner at SinoStep
Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
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