Chery Group, a Chinese automotive manufacturer, will open the 2025 International User Summit on October 17 in Wuhu, China. The summit aims to bring together international users to discuss the company’s evolution from product exports to building a global mobility ecosystem. This event reflects broader trends in China’s automotive industry, which is increasingly focused on globalization and technological innovation amid worldwide shifts toward electric and intelligent vehicles.
Chery’s Global Expansion and Localization
Since its first overseas shipment in 2001, Chery has expanded to more than 120 countries and regions, becoming China’s top passenger vehicle exporter for 22 consecutive years. The company reports cumulative overseas sales exceeding five million units, serving over 17.72 million users globally. Its strategy includes establishing eight overseas R&D centers to adapt products to local markets, such as optimizing cooling systems for Middle Eastern climates and tuning chassis for European driving preferences. This approach supports localization efforts that integrate Chery into local economies and communities, aligning with China’s push for international trade and investment in automotive sectors.
Transition to Ecosystem Co-Creation
Chery has shifted from traditional vehicle manufacturing to co-creating a user-centric ecosystem, known as WCWL (With Creative, With Love), which emphasizes innovation and emotional connections. Initiatives include partnerships with organizations like UNICEF and the International Union for Conservation of Nature for ESG projects, and the development of technologies like AiMOGA Robotics and the Argos robot dog. This ecosystem extends beyond mobility to include lifestyle products, such as those under the iCAUR brand, fostering user involvement in product development and value sharing. The move highlights China’s growing emphasis on innovation in smart and green technologies within the global automotive market.
Summit Highlights and Future Directions
The 2025 Chery International User Summit will feature an Eco-Exhibition displaying the full WCWL ecosystem, including brands like CHERY, OMODA, JAECOO, EXEED, and iCAUR, which cater to diverse segments from hybrid technology to luxury and classic designs. Interactive areas, such as the User Co-Creation Living Room, will allow participants to engage with cutting-edge technologies in electrification and intelligent driving, and explore co-created products. This event underscores Chery’s role in shaping future mobility paradigms, focusing on sustainability and community building, as China continues to influence global automotive trends through exports and technological advancements.
By hosting this summit, Chery aims to strengthen its position in international markets, leveraging China’s manufacturing capabilities and policy support for new energy vehicles. The company’s journey from a local producer to a global player illustrates the dynamics of China’s economic growth and its impact on worldwide automotive supply chains and consumer lifestyles.
