The 136th China Import and Export Fair (Canton Fair) recently concluded its one-month tradeshow in Guangzhou, China, with groundbreaking advancements in digital trade. Building on its success, the Canton Fair is transforming its online exhibition platform into a year-round hub, enabling seamless, efficient global cooperation among exhibitors and buyers.
Record-Breaking Participation
During the autumn session, nearly 48,000 exhibitors uploaded 3.75 million exhibits, marking a 60% increase in exhibitors and a 50% growth in exhibits year-on-year. The platform’s innovative features—integrating matchmaking, business negotiations, and information sharing—offer exhibitors and buyers unmatched trade opportunities.
Innovation Driving Trade Success
To improve trade efficiency, the 136th Canton Fair introduced a virtual digital assistant and a revamped Canton Fair App, revolutionizing the user experience:
- 24/7 Online Booths: Exhibitors like Shijiazhuang Decno Decoration Materials Co., Ltd. leverage VR booths for product demonstrations, ensuring round-the-clock trade opportunities.
- Enhanced Connectivity: Decno’s marketing manager, Li Bingye, shared that their online presence enabled connections with 50+ overseas buyers, delivering targeted services and boosting international engagement.
- Verified Suppliers for Buyers: For buyers like Indonesia’s Kawan Lama Group, the platform ensures trust by verifying supplier credentials, fostering reliable and secure trade partnerships.
A Market-Leading Trade Platform
By merging online and offline experiences, the Canton Fair continues to redefine global trade standards, creating a powerful hybrid platform for exhibitors and buyers. This initiative ensures businesses can expand their reach while maintaining consistent, high-quality interactions.
Looking Ahead to 2025
The 137th Canton Fair is set to take place from April 15 to May 5, 2025, in Guangzhou. With its year-round online platform and an ever-evolving digital infrastructure, the Canton Fair remains a cornerstone of global trade innovation, offering unparalleled opportunities for businesses worldwide.
