The 21st China International Agricultural Trade Fair (CATF), hosted by the Ministry of Agriculture and Rural Affairs, concluded in Guangzhou on December 1, breaking records with over 100,000 visits and nearly 50,000 buyers. Preliminary statistics revealed 539 intended contracts were signed, amounting to a total value of 23.6 billion yuan, solidifying the fair’s status as a premier platform for agricultural innovation and trade.
Trade Promotion: Connecting Buyers and Producers
The 2024 CATF featured 12 exhibition areas with nearly 3,000 enterprises, displaying over 20,000 products. A dedicated buyers’ alliance for national agricultural products and a matchmaking area facilitated targeted production and sales collaborations. Key activities included:
- The “Vegetable Basket” promotion, connecting specialty agricultural products with the Greater Bay Area market.
- Live-streaming sessions with influencers that generated 120 million yuan in online sales.
- A new rural assistance area, spotlighting 300 enterprises from regions lifted out of poverty, resulting in 100 million yuan in contracts.
Advancing Agricultural Modernization
The fair also emphasized modernizing agriculture and advancing high-quality development through 40+ forums and activities, including:
- A forum on boosting agricultural prosperity, discussing green and smart agriculture policies.
- Reports on cold chain logistics and plans for cultivating high-quality agricultural brands.
- Press conferences highlighting innovations in financial assistance for farmers, cold storage, and sustainable practices.
Global Engagement: A Focus on International Collaboration
With a dedicated international exhibition area and participation from 60 enterprises across 15 countries, CATF strengthened global agricultural ties. Key highlights included:
- Kazakhstan, this year’s guest of honor, signing agreements with Chinese regions in grain processing, livestock, and feed production.
- Hundreds of international agricultural products showcased, expanding opportunities for global buyers and partnerships.
Expanding Influence Through Media
A powerful media strategy amplified the event’s impact:
- Coverage from nearly 100 Chinese and 50 foreign media outlets, resulting in over 20,000 reports.
- Total media impressions exceeding 200 million, further enhancing the fair’s global visibility.
A Platform for Innovation and Prosperity
The 21st CATF successfully showcased the synergy between modern agriculture and international collaboration, cementing its role as a vital hub for trade, innovation, and rural revitalization. With its growing global influence, the fair continues to bridge domestic and international markets, fostering sustainable growth and mutual prosperity.
