The digital payment landscape in Hong Kong is undergoing a rapid transformation, driven by consumer demand and a thriving mega event economy. With over 5.78 million digital payment users and nearly half of all e-commerce purchases made via mobile, the city is ripe for innovation. Seizing this moment, Payment Cards Group Limited (PCG) has unveiled a groundbreaking solution poised to redefine how merchants operate.
At the prestigious “The Best of the Best Masterchef Recommendation Restaurant (BOBM) 2025” awards, PCG officially launched AbbyPay, a next-generation, POS-free digital payment solution designed to empower businesses across the F&B and retail sectors.
Turning Smartphones into Payment Terminals
At its core, AbbyPay is a revolutionary SoftPOS application that leverages existing technology. By simply downloading the app, any NFC-enabled Android smartphone or tablet is instantly transformed into a fully functional payment terminal. This innovation effectively eliminates the need for costly, bulky, and complex traditional POS terminals, which often require significant upfront investment or ongoing rental fees.
This shift is a game-changer for small and micro businesses, from taxi drivers and market stall vendors to delivery services and pop-up shops. With virtually zero setup costs and no additional hardware required, merchants can begin accepting a wide array of payments immediately, paying only transaction fees and dramatically lowering the barrier to digital adoption.
Three Pillars of a Competitive Advantage
The power of AbbyPay extends far beyond convenience, built on three key competitive advantages that address critical industry pain points.
Unmatched Flexibility and Efficiency
Powered by PCG’s robust cloud-native processor, the solution supports businesses of all sizes. Its mobility unlocks new levels of service: waitstaff can process payments tableside, retail associates can check out customers anywhere on the shop floor to reduce queues, and delivery drivers can securely accept cash-on-delivery payments. This flexibility significantly enhances operational efficiency and improves the overall customer experience.
Comprehensive Payment Support
AbbyPay is designed for the modern consumer, supporting all major payment methods including VISA, Mastercard, FPS, Alipay, WeChat Pay, Apple Pay, and Google Pay. Upon completing a transaction, the app instantly generates a QR code for customers to scan and download an electronic receipt, championing a cashless, paperless, and more sustainable operation.
Enterprise-Grade Security
Security is paramount. AbbyPay is certified to the highest industry standards, including PCI DSS Level 1 and CPoC. It employs end-to-end encryption, tokenization, and dynamic keys to ensure every transaction is as secure as those processed on traditional terminals. This provides peace of mind for both merchants and consumers and allows SMEs to deploy secure payments without dedicated IT resources.
Fueling Digital Transformation and Economic Growth
Raymond Yiu, General Manager of PCG, highlighted the strategic importance of the launch. “Despite significant operating pressures, challenges bring new opportunities. The mega event economy has created strong demand for flexible payment solutions,” he stated. “‘AbbyPay’ delivers benefits like cost efficiency, environmental friendliness, and secure transactions, enabling local businesses to accelerate their digital transformation while enhancing customer experience.”
Furthermore, as a growing number of Mainland Chinese F&B brands look to enter the Hong Kong market, AbbyPay offers a rapid and secure payment infrastructure to facilitate a smooth market entry, supporting the city’s economic vitality.
This launch marks a significant step toward a more agile and inclusive digital payment ecosystem for Hong Kong, empowering merchants to meet the future of commerce head-on.
