SIAL Shenzhen 2025 (Southern China Food and Beverage Trade Fair) will take place from September 1–3, 2025, at the Shenzhen Convention & Exhibition Center, serving as the premier food and beverage trade fair for South China. Spanning 60,000 square meters, the event will welcome over 1,500 exhibitors from 50 countries and regions, alongside 67,000+ industry professionals.

A gateway to China’s $1.7 trillion regional food market, SIAL Shenzhen offers unmatched exposure to South China’s Greater Bay Area, direct access to ASEAN markets, and tailored business matchmaking programs that connect you with global buyers and top retail chains.

SIAL Shenzhen 2025 by the Numbers

• 67,000 visitors

• 1,500+ exhibitors

• 60,000 sqm of expo space

• Buyers from 50+ countries

• 6 Highlight Villages & 20+ live events

Key Products on Display

• Snacks & Sweets, Frozen Foods, and Ready-to-Eat Meals

• Organic & Health Food, Pulses & Grains, Dairy, and Baby Food

• Meat, Poultry, Seafood, Cured Meats, and Pizza

• Food Ingredients, Agri-Food, and Diet Products

• Non-alcoholic & Alcoholic Beverages

• Grocery Products, Wellness Items, and Functional Food

Exhibition Highlights

Unmatched Market Access

• Target the Greater Bay Area’s 17 million residents

• Access ASEAN markets via Shenzhen’s unique global positioning

Innovation at Scale

• Discover 100,000+ products and 2,987+ product debuts

• Explore trends in organic, snacking, and health-driven innovations

Business Matchmaking Excellence

• 4,000+ tailored meetings with top buyers

• Meet procurement teams from Walmart China, Tmall, Meiyijia, and more

Global Exposure

• Engage with international buyers from the US, Canada, Australia, Southeast Asia

• Gain visibility through SIAL Innovation, Snacking Awards, and SIAL CUP Barista Challenge

High-Impact Media Reach

• Featured on CCTV, Shenzhen Satellite TV, and 100M+ digital viewers via TikTok, WeChat, and more

Who Should Attend

• F&B manufacturers and brands

• Distributors, importers, and wholesalers

• Retail chains and supermarkets

• E-commerce platforms and cross-border sellers

• Food tech and processing solution providers

• Buyers in snacks, health food, organic, and beverages

Register Now for Free
Register now to unlock South China’s booming food & beverage market at SIAL Shenzhen 2025, Sept 1–3. Join industry leaders, explore global product innovation, and connect with top-tier buyers and retailers. Register today and secure your place at Asia’s most dynamic F&B platform.