Shanghai International Fishing Show Premium 2026 will be held from March 29 to March 31, 2026, at Shanghai World Expo Exhibition & Convention Center. Upgraded from the Shanghai International Lure Fishing Show, the event is jointly organized by the China Stationery & Sporting Goods Association and Sinoexpo Informa Markets. Under the theme “Premium Fishing Tackle, Enjoyable Living”, the exhibition integrates fishing tackle, outdoor lifestyle, and cultural tourism, positioning itself as a strategic platform driving industry upgrade, brand transformation, and cross-sector collaboration.

Exhibition highlights:

• Innovative “Fishing+” Model – Cross-integration of fishing, outdoor sports, trendy culture, and tourism, expanding industry influence beyond traditional boundaries.

• Next-Generation Market Focus – Targeting Generation Z consumers, shaping the future growth of the fishing lifestyle market.

• International Procurement Zone – Direct connection between global buyers and Chinese manufacturers for efficient sourcing.

• Engaging Live Events – Professional teams curate brand showcases and interactive experiences to elevate industry storytelling.

• Industry Talent Marketplace – Connecting enterprises with professionals in new media, e-commerce, and digital marketing to address talent needs.

Key products to be presented at the trade show:

• Lure Fishing Equipment

• Rock Fishing Equipment

• Sea Fishing Equipment

• Raft Fishing Equipment

• Traditional Angling Equipment

An exhibition for those engaged in these industries:

• Manufacturers & Brand Owners

• Agents & Distributors

• Government Agencies & Research Institutions

• Travel Agencies & OTA Operators

• Tourism Destinations & Scenic Spots

• Tourism Supporting Facilities

• Marketing, PR & Media

• Professional Users & Buyers

EXPO STATS

50 000 visitors
200 exhibitors
25 000 square meters expo space

Register now for free to discover premium fishing tackle innovations, connect with global brands, and explore the convergence of fishing and tourism at Shanghai’s leading fishing industry exhibition.