28th China (Sichuan) New Year Shopping Festival 2025

The 28th China (Sichuan) New Year Shopping Festival 2025 will take place from January 10 to January 22, 2025, at the Chengdu Century City New International Convention and Exhibition Center, with a satellite venue in Chongqing. Recognized as one of China’s most celebrated festive exhibitions, this premier event combines shopping, food, culture, and entertainment, creating a vibrant platform for business opportunities and consumer celebration.

Spanning 50,000 square meters, the festival gathers domestic and international exhibitors, showcasing a rich variety of goods across categories like food, wine, household items, textiles, health products, and new energy vehicles. It’s a must-visit event for shoppers, businesses, and cultural enthusiasts, blending tradition with modern innovation to kickstart the New Year in style.

Event Highlights:

1. Dual-City Format: Held in both Chengdu and Chongqing, this event maximizes exposure across Sichuan-Chongqing, a region with over 53 million residents.
2. International Trade Opportunities: Exhibitors from countries across Asia, Europe, and Australia will present unique imported goods, facilitating cross-border trade.
3. Ten Thematic Zones: Explore dedicated areas for global imports, wines, confectionery, specialty agricultural products, smart home technology, and more.
4. Night Markets and Lantern Festivals: Enjoy extended hours on weekends with vibrant lantern displays, cultural performances, and street food markets, enhancing nighttime consumption.
5. Targeted Procurement Events: Over 100,000 attendees, including businesses, government agencies, and community representatives, will participate in group-buying activities, ensuring strong sales for exhibitors.

Exhibition Categories:

Global Imports Pavilion (Jan 15-22, 2025):

• Imported food, textiles, home goods, beauty products, and crafts from across five continents.

Fine Wines and Confectionery Pavilion:

• Premium wines (baijiu, red wine), health-focused beverages, candies, and snacks. Includes wine-tasting events and group-buying conferences.

Sichuan Cities and Counties Pavilion:

• Specialty products from Sichuan’s local brands and agricultural businesses.

Home and Lifestyle Pavilion:

• Smart home appliances, healthcare products, creative gifts, jewelry, textiles, and new energy vehicles.

Other Specialty Zones:

• Tianfu Tourism Food Zone
• Premium Agricultural Products Zone
• Hotpot Ingredients Zone
• Fashion Apparel Zone
• New Energy Vehicles Zone

Why Attend?

• Discover Unique Goods: Explore local and international products tailored to Spring Festival celebrations.
• Engage in Cultural Activities: Immerse yourself in festive lantern shows, dragon dances, and street parades.
• Network with Industry Leaders: Connect with over 100,000 buyers and domestic and international exhibitors.
• Experience Night Markets: Enjoy extended shopping hours and cultural experiences during weekend night markets.

The 2025 Sichuan Spring Festival Shopping Festival is the perfect event to celebrate the New Year, indulge in vibrant shopping experiences, and connect with industry leaders in China’s most festive setting.

Register today to join us from January 10-22, 2025, at the Chengdu Century City New International Convention and Exhibition Center, and experience the best of Sichuan’s Spring Festival tradition!