The 2025 Shanghai Bridal Fashion Showroom will take place from July 16–18, 2025, at the Shanghai New International Expo Center. Celebrating 24 years as Asia’s premier bridal trade event, this expo spans 30,036 sq.m and unites 200+ exhibitors and 20,000+ visitors from the global bridal industry. Open to trade professionals starting at 1 PM on July 16th, the event showcases the latest in wedding fashion, from modern gowns and traditional chi-paos to accessories, makeup tools, and supporting services.

As a cornerstone of the bridal calendar, the showroom combines live runway shows, exclusive collections, and networking opportunities to inspire designers, retailers, and industry leaders.

Exhibition Highlights

• 24-Year Legacy: Asia’s most trusted platform for bridal innovation, featuring 200+ global brands and emerging designers.
• Live Fashion Shows: Witness debut collections and trendsetting designs on the runway.
• Diverse Offerings: Explore wedding gowns, hanfu, men’s formalwear, bridesmaid dresses, accessories, and beauty tools.
• Networking Hub: Connect with wholesalers, photographers, rental shops, and industry experts to expand your business.

Key Products

Bridal Attire

• Wedding gowns, cocktail dresses, mother’s dresses, chi-paos, hanfu, and men’s evening wear.
• Bridesmaid dresses, flower girl outfits, and custom designs.

Accessories & Beauty

• Wedding shoes, veils, jewelry, makeup tools, manicure kits, and cosmetology training programs.

Supporting Services

• Fabric suppliers, boutique packaging, photography studios, and bridal retail solutions.

Who Should Attend?

• Designers & Brands: Showcase collections and discover emerging trends.
• Retailers & Wholesalers: Source products for bridal shops, rental services, and boutiques.
• Photography Studios & Stylists: Explore collaborations with makeup artists and accessory designers.
• Industry Experts: Analysts, consultants, and media tracking bridal market trends.

Why Attend?

• Discover Trends: Preview 2026 bridal collections and innovative designs.
• Network Globally: Engage with 20,000+ professionals from China, Asia, Europe, and beyond.
• Source Efficiently: Compare 200+ exhibitors offering everything from haute couture to budget-friendly options.
• Gain Insights: Attend seminars on bridal retail strategies, cultural fashion fusion, and digital marketing.

Register Now!

Register now to secure your spot at Asia’s most influential bridal expo. Pre-register for priority access, exclusive runway show invites, and curated B2B matchmaking sessions.

Key Stats:

• 20,068+ Visitors | 200+ Exhibitors | 30,036 sq.m Expo Space
  Focus: Wedding Fashion, Accessories, Beauty, Bridal Retail Solutions.