2024 China Shandong International Food and Drinks Fair

The 17th China (Shandong) International Food and Drinks Fair 2024 will take place from November 8 to 10, 2024, at the Shandong International Convention and Exhibition Center. As one of Northern China’s most influential industry events, the fair will cover 50,000 square meters, featuring more than 1,200 enterprises and showcasing over 15,000 brands from across the globe. The event is organized with the theme of “Focusing on Shandong, Targeting the Whole Country, and Serving the Industry,” making it a vital platform for businesses in the drinks and food sectors.

A Comprehensive Platform for Industry Growth

Since its inception in 2006, the Shandong International Food and Drinks Fair has become a premier event, facilitating brand promotion, new product launches, distribution channel expansion, and procurement connections. It fosters collaboration across regions and industries, elevating the global visibility of Chinese food and beverage brands while enhancing cross-regional trade.

Diverse Exhibition Zones: A Showcase of Industry Excellence

The 2024 edition will feature dedicated exhibition zones for:

• Provincial and City Pavilions – Highlighting local specialties and regional brands, fostering city-to-city trade cooperation.
• International Pavilion – Featuring global brands, cross-border e-commerce, and import products from over 20 countries.
• Liquor and Spirits Zone – A showcase of traditional liquors, premium wines, craft beers, and international spirits.
• Food and Beverage Zone – Displaying an array of snack foods, beverages, dairy products, and baked goods.
• Food Ingredients & Seasonings Zone – Focusing on seasonings, catering ingredients, agricultural products, and more.
• Food Packaging & Processing Equipment Zone – Presenting innovations in packaging design, machinery, logistics, and labeling technology.

Key Highlights: Networking, Innovation, and Business Opportunities

• Brand Gathering – Top industry players such as Moutai, Wuliangye, and Dali Foods will be featured alongside over 1,000 companies, ensuring a diverse product showcase.
• City Clusters – More than 30 domestic and international city pavilions will highlight urban economic exchanges and city-specific products.
• Forums and Matchmaking – High-level industry forums, procurement matchmaking, and promotional activities will encourage networking and foster new partnerships.
• Targeted Invitations – With a database of 600,000+ distributors and professional contacts, the event ensures precision buyer matching and effective business connections.

Shandong: A Hub for Industry and Trade

As one of China’s leading provinces in terms of population, agriculture, and economic power, Shandong plays a crucial role in both domestic and international economic circulation. With abundant resources and a vibrant consumer market, this fair offers unparalleled opportunities for participants to seize market growth and expand their business reach.

Extensive Media Coverage and Engagement

The fair’s extensive promotional campaign includes media coverage across professional, traditional, and digital platforms, creating a positive atmosphere and attracting industry professionals, distributors, and potential partners from across China and abroad.

Whether you’re a producer, distributor, or buyer in the food and beverage industry, the 17th China (Shandong) International Food and Drinks Fair is the ideal event to discover new opportunities, explore innovative products, and establish valuable connections within the industry.

Mark your calendars for November 8-10, 2024, and join us at the Shandong International Convention and Exhibition Center for an exciting journey into the world of food and beverages!