The Canton Fair, a major trade event based in Guangzhou, China, will send a working delegation to South Korea from March 18 to 20, 2026, to conduct a series of promotion activities. This initiative aims to strengthen engagement with South Korean buyers and increase awareness of the fair’s latest developments, exhibition structure, and service innovations. The visit underscores the fair’s ongoing efforts to expand its international reach and adapt to global market trends.
Industry-Focused Approach and Key Sectors
The promotion conference will adopt a targeted, industry-focused approach, reflecting evolving sourcing needs and consumption trends in the South Korean market. It will build on established demand in sectors such as Electronics & Appliances, Building & Furniture, and Health & Recreation products. Special exhibition zones, including service robots and intelligent healthcare, will be highlighted, aligning with broader industrial and lifestyle shifts in the region.
Multi-City Format and Buyer Engagement
The conference will follow a structured, multi-city format, centered in Seoul and extending to key commercial hubs like Busan and Incheon. This approach combines in-person conferences with online engagement to reach buyers with diverse profiles and sourcing objectives. It is designed to improve the efficiency and precision of participation planning for South Korean attendees.
Enhanced Digital and Smart Services
Enhancing buyer experience will be a central theme, with the delegation introducing the Canton Fair’s upgraded smart services. These include digital booth-level navigation, intelligent trade matching, and tools supporting the full participation cycle—from pre-fair preparation to on-site sourcing and post-fair follow-up. These features aim to help international buyers engage more effectively with exhibitors and product categories, reflecting China’s digital innovation in trade platforms.
Expanding Cooperation and Partnerships
In parallel, the delegation will seek to expand cooperation at multiple levels, engaging with leading South Korean retail companies and partnering with business organizations to connect with high-quality small and medium-sized enterprises (SMEs). This effort is part of the Canton Fair’s international outreach, focused on improving buyer access and supporting long-term participation across successive sessions of the fair.
