The IWF Shanghai 2026 – International Health, Wellness & Fitness Expo will take place from March 13–15, 2026, at the Shanghai World Expo Exhibition & Convention Center. As the leading sports and fitness industry exhibition in the Asia-Pacific region, IWF Shanghai marks its 13th edition with the theme “More Than Fitness”, driving innovation across the Comprehensive Sports + General Health market.

Anchored in China’s high-quality manufacturing and export excellence, the expo aims to empower cross-border brand expansion, showcase cutting-edge fitness and health technologies, and deliver a complete overview of the global wellness ecosystem. Through product launches, premium forums, competitive events, award ceremonies, and interactive performances, IWF Shanghai offers a vibrant and immersive industry experience.

Exhibition Highlights

• Global Fitness Innovation Hub – Explore the latest advancements in sports technology, smart training systems, and digital fitness ecosystems.

• Premium Industry Events – Attend product launches, forums, and award ceremonies showcasing the future of health and fitness.

• Cross-Border Brand Empowerment – Connect with international distributors and domestic manufacturers expanding into global markets.

• Interactive & Experiential Zones – Enjoy live competitions, influencer workouts, and professional showcases in dynamic performance areas.

• Comprehensive Sports + Health Focus – Integrating fitness, wellness, and nutrition under one roof to promote a holistic lifestyle.

Key Product Categories

• Commercial Fitness Equipment

• Household & Digital Fitness Systems

• Pilates & Functional Training Equipment

• Body Measurement & Smart Health Devices

• Fitness Accessories & Sportswear

• Sports Nutrition & Supplements

• Swimming Pool & Spa Equipment

• Billiards & Recreation Facilities

• Fitness Clubs & Support Services

• Sports Construction, Design & Solutions

Visitor Profile

• Fitness Clubs & Private Studios

• Distributors, Agents & Buyers

• Manufacturers (ODM/OEM)

• Health & Sports Enthusiasts

• Hotels & Wellness Facilities

• E-Commerce Platforms

• Investors & Entrepreneurs

• Media & Fitness Influencers

Expo Stats

• 60,000 Visitors

• 1,000 Exhibitors

• 80,000 sqm Exhibition Space

Information for Visitors

Visitors can enjoy:

• Promotion Services & B2B Matchmaking

• Onsite Networking & Business Tours

• Carding Route Activity

• Shenzhen Famous Fitness Club Study Tour

Join IWF Shanghai 2026 to explore cutting-edge fitness innovations, global partnerships, and cross-border opportunities in Asia’s most dynamic wellness and sports marketplace. Register now for free!