2024 Xi’an Silk Road International Tourism Expo
The 2024 Xi’an Silk Road International Tourism Expo aims to create a premier tourism trading platform through market-oriented operations. This expo, hosted by the Shaanxi Provincial Department of Culture and Tourism, focuses on enhancing the demand for tourism market consumption, enriching high-quality tourism product offerings, and boosting the cultural and tourism industry as a productive force for high-quality development.
Since its inception in 2014, the Xi’an Silk Road Tourism Expo has successfully been held eight times. The 2023 edition saw record participation, with delegations from 27 countries and regions, 21 provinces, 28 prefecture-level cities, and over 800 cultural and tourism enterprises. The event attracted more than 9,800 exhibitors and 150,000 visitors. Significant achievements included the signing of 29 key cultural and tourism projects worth 14.348 billion yuan, with on-site transactions exceeding 60 million yuan and stimulating market consumption of over 120 million yuan.
Highlights of the 2024 Expo:
- Theme: “Deepening Silk Road Tourism · Sharing a Wonderful Life”
- Exhibition Area: 42,000 square meters
- Focus: Showcasing new, special, and excellent tourism resources from Silk Road countries and various provinces in China
- Activities: Exhibitions, forums, project promotions, business inspections, negotiations, and contract signings
The expo aims to meet the comprehensive needs of the public in terms of eating, lodging, traveling, shopping, and entertainment, and to better leverage tourism’s role in benefiting people and driving development. It serves as a crucial platform for tourism exchanges and cooperation along the Silk Road, promoting regional integration and expanding the influence of Silk Road tourism.
Why Attend?
- Discover Top Tourism Resources: Explore the latest offerings from Silk Road countries and various provinces in China.
- Network with Industry Leaders: Connect with cultural and tourism enterprises, government officials, and industry experts.
- Engage in Business Opportunities: Participate in project promotions, business inspections, and negotiations to expand your business network.
- Cultural Exchange: Experience the rich cultural heritage of the Silk Road and foster regional cooperation.
Join us at the 2024 Xi’an Silk Road International Tourism Expo to discover top tourism resources, network with industry leaders, and explore the Silk Road’s cultural heritage. See you in Xi’an!
